Description

High-end, luxury muti-brand dealership located in South Florida is seeking a General Sales Manager to work directly with the General Manager to be responsible for leading all aspects of the new and preowned vehicle sales department to achieve volume, gross profit, customer satisfaction, and retention objectives. This individual will drive daily sales execution, team performance, process discipline, and accountability while upholding dealership values and luxury-brand standards.

The ideal candidate is a proven automotive sales leader who can recruit, coach, motivate, and develop a high-performing team, manage performance through measurable KPIs, and create an exceptional client experience from initial contact through delivery and post-sale follow-up. This role also partners closely with F&I and fixed operations to maximize dealership profitability, operational efficiency, and long-term customer loyalty. 

Essential Duties and Responsibilities

• Lead, manage, and hold accountable all new and preowned vehicle sales management to achieve monthly, quarterly, and annual sales objectives.
• Establish clear expectations for showroom performance, lead response, appointment conversion, follow-up activity, closing ratio, CSI, and professionalism.
• Recruit, interview, onboard, train, coach, and mentor sales consultants to improve individual and team performance.
• Ensure regular one-on-one performance reviews are conducted, daily sales meetings and coaching sessions are focused on traffic management, product knowledge, objections, and closing effectiveness.
• Develop and execute strategies to achieve unit sales, front-end gross, back-end opportunity, market share, and departmental profitability goals.
• Review and manage daily, weekly, and monthly KPI reports, including appointments shown, test drives, write-ups, closing percentages, gross per unit, lead aging, salesperson activity, and CSI results.
• Ensure 100% CRM compliance for lead logging, follow-up, desking support, pipeline management, task completion, and customer communication documentation.
• Monitor internet, phone, showroom, and referral lead handling to ensure timely response, quality communication, and maximum conversion.
• Work closely with the General Manager on forecasting, inventory mix, aging strategy, incentive opportunities, pricing alignment, and market competitiveness.
• Maintain strong awareness of new vehicle inventory, incoming units, model availability, OEM programs, lender trends, and local market conditions.
• Partner with F&I to support a seamless turnover process, improve product penetration opportunities, and ensure a compliant, customer-focused delivery experience.
• Coordinate with marketing team to support campaigns, events, digital lead generation, social media visibility, and traffic-driving initiatives.
• Collaborate with service and parts departments to strengthen the ownership experience and support customer retention.
• Professionally handle customer concerns and escalations with urgency, sound judgment, and a solutions-oriented mindset to protect CSI and dealership reputation.
• Maintain adherence to all dealership policies, brand standards, legal requirements, and regulatory compliance expectations.
• Ensure the sales floor, employee presentation, and customer engagement process consistently reflect luxury-brand image and dealership standards.
• Lead by example in ethics, professionalism, work ethic, punctuality, and customer treatment.
• Support a culture of teamwork, accountability, urgency, and continuous improvement across the department. 

Performance Expectations - Success in this role will be measured by performance in the following areas:

• New and preowned vehicle retail sales volume 
• Sales gross profit and departmental profitability
• Lead response time and appointment conversion
• Closing ratio and salesperson productivity
• CRM compliance and follow-up completion
• Customer Satisfaction Index (CSI) and online reputation
• Employee development, retention, and accountability
• Inventory turn, aging management, and model mix effectiveness
• Compliance with dealership and manufacturer processes 

Compensation

Compensation commensurate with experience, production, leadership ability, and results 

Benefits

Health Insurance 
Vision Insurance 
Dental Insurance 
Life and AD&D Insurance 

Voluntary Life, STD, LTD, AD&D, Criticall Illness
Paid Time Off in the form of Vacation, Sick and Holiday Time

No Sundays
Employee Vehicle Purchase Program and much more!

Requirements

Qualifications

• Minimum of 5 years of automotive sales management experience required; luxury or exotic brand experience strongly preferred.
• Proven track record of achieving or exceeding sales, gross, and CSI objectives in a dealership environment.
• Strong leadership skills with the ability to recruit, coach, motivate, and develop sales professionals.
• Demonstrated ability to manage performance through KPIs, reporting, and process accountability.
• Strong understanding of the full automotive retail sales cycle, including lead handling, desking support, F&I handoff, delivery, and retention.
• Experience with CRM (CDK, Tekion) platforms, inventory tools, desking processes, and digital retail/social media engagement.
• Excellent communication (verbal and written), negotiation, conflict resolution, and customer service skills.
• High level of professionalism, organization, and attention to detail.
• Ability to work in a fast-paced, performance-driven environment while maintaining a customer-first mindset.
• Valid driver’s license and acceptable driving record required. 

 Preferred Qualifications

• Experience improving CSI and online review performance
• Bilingual (Spanish/English) communication skills
• Strong digital marketing and social media understanding
• Experience with manufacturer standards, incentive programs, and brand compliance