Description

JOB DESCRIPTION

Digital Campaign Specialist

The Digital Campaign Specialist is responsible for day-to-day ad operations duties including ad trafficking and management of direct and programmatic campaigns as well as working in various ad servers and digital platforms.

What you will be doing:

• Programmatic campaign order entry, management and optimization with 1-2 years of working knowledge of Google Campaign Manager and any programmatic platform
• Analyze performance data and provide interpretation on programmatic campaigns
• Managing / traffic campaigns in ad serving tools such as Google Ad Manager
• Overseeing media tracking / analytics implementation
• Coordinating with internal teams to accomplish optimal campaign performance
• Improving data quality by collaborating with the digital buying team to ensure campaigns produce optimal outputs
• QA ads to meet site specs and ad server requirements
• QC campaigns to verify correctness of products placed into the system
• Active troubleshooting ad serving and tag firing issues and resolve discrepancies
• Ad hoc reporting - report to advertisers as needed

HERE'S WHAT WE'RE LOOKING FOR:

• Highly motivated self-starter who can work dynamically with minimum supervision. Preference will go to those who can demonstrate solid planning, organizing and troubleshooting skills
• Strong interpersonal communication skills and ability to maintain constructive work relationships with internal and external clients and vendors
• Extreme attention to detail; accuracy in following instructions and details; strong follow-up skills
• Ability to prioritize multiple accounts effectively and work under tight deadlines and pressure
• A strong self-starter and problem-solver who can be resourceful in seeking answers and information
• Basic knowledge of HTML, Google Suite (Google Sheets) and MS Office (Excel experience is mandatory)
• Strong use of Microsoft Power Point skills

Value in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

ABOUT US

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.